{"id":7782,"date":"2026-05-18T06:18:00","date_gmt":"2026-05-18T04:18:00","guid":{"rendered":"https:\/\/www.deauville-info.com\/blog\/pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance\/"},"modified":"2026-05-18T06:18:00","modified_gmt":"2026-05-18T04:18:00","slug":"pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance","status":"publish","type":"post","link":"https:\/\/www.deauville-info.com\/blog\/pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance\/","title":{"rendered":"\u00ab Pas d\u2019\u00e9meute, pas de bagarre \u00bb : \u00e0 Deauville, la folie Swatch continue sous haute surveillance"},"content":{"rendered":"<div class=\"ac-article-date\"> Par <strong> <a href=\"https:\/\/actu.fr\/auteur\/sophie-quesnel\" title=\"Consulter tous les articles de Sophie Quesnel\">Sophie Quesnel<\/a> <\/strong> <span> Publi\u00e9 le <time datetime=\"2026-05-18T14:18:55+02:00\"> 18 mai 2026 \u00e0 14h18 <\/time> <\/span>\n<\/div>\n<div class=\"ac-article-actions\"> <button type=\"button\" class=\"ac-btn ac-btn--round ac-btn--border-gray ac-btn--bookmark\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;&quot;,&quot;category&quot;:&quot;mon compte&quot;,&quot;from&quot;:&quot;article actions&quot;,&quot;name&quot;:&quot;Voir mes articles enregistr\\u00e9s&quot;,&quot;type&quot;:&quot;cta&quot;}}\" title=\"Enregistrer l'article\" aria-label=\"Enregistrer l'article\" aria-controls=\"bookmark\" aria-expanded=\"false\"> <span class=\"sr\">Enregistrer<\/span> <\/button> <button type=\"button\" class=\"ac-btn ac-btn--round ac-btn--border-gray ac-btn--share\" data-trk=\"{&quot;menu&quot;:{&quot;name&quot;:&quot;Partager&quot;,&quot;from&quot;:&quot;D\\u00e9but article&quot;}}\" title=\"Partager l'article\" aria-controls=\"share\" aria-expanded=\"false\" aria-label=\"Partager\"> <span class=\"sr\">Partager<\/span> <\/button> <\/div>\n<p>Lundi midi, <a href=\"https:\/\/actu.fr\/normandie\/deauville_14220\/pourquoi-plusieurs-centaines-de-personnes-ont-elles-passe-la-nuit-dans-une-rue-du-centre-de-deauville_64273259.html\">devant la boutique Swatch de Deauville <\/a>(Calvados), l\u2019ambiance est presque calme. \u00c9tonnamment calme m\u00eame, au regard des sc\u00e8nes parfois tendues observ\u00e9es ces derniers jours dans plusieurs villes fran\u00e7aises \u00e0 l\u2019occasion de la sortie de <b>la fameuse montre issue de&nbsp;la&nbsp;<\/b>collaboration entre <a href=\"https:\/\/www.swatch.com\/fr-fr\/royal-pop.html?srsltid=AfmBOooqdKV93WOepU4XRG18C2U_W_HAa24Bn3FtVt9x7-GWPnTaS4Md\">Swatch et Audemars Piguet<\/a>. Quelques dizaines de jeunes patientent encore devant la boutique, certains install\u00e9s depuis la veille pour \u00eatre certains d\u2019obtenir le pr\u00e9cieux mod\u00e8le.&nbsp;Mais ici, pas de cohue. Pas d\u2019\u00e9chauffour\u00e9e. Pas de tension particuli\u00e8re.<\/p>\n<h2 class=\" wall-content\">\u00c0 Deauville, en revanche, \u00ab\u2009tout se passe bien\u2009\u00bb<\/h2>\n<p class=\" wall-content\"><a href=\"https:\/\/actu.fr\/ile-de-france\/le-chesnay-rocquencourt_78158\/parly2-la-vente-de-la-montre-royal-pop-de-swatch-audemars-piguet-finit-a-la-lacrymogene-dans-les-yvelines_64278991.html\">Apr\u00e8s deux jours de fermeture d\u00e9cid\u00e9s au niveau national,<\/a> le magasin de Deauville a finalement rouvert ses portes ce lundi matin, avec un protocole de s\u00e9curit\u00e9 particuli\u00e8rement strict. Une d\u00e9cision prise par la marque apr\u00e8s des incidents signal\u00e9s notamment dans certaines boutiques de <a href=\"https:\/\/actu.fr\/bretagne\/rennes_35238\/police-plusieurs-metres-de-queue-a-rennes-pourquoi-des-centaines-de-personnes-sont-devant-le-magasin-swatch_64273591.html\">Paris, Lille ou Rouen ou Rennes.<\/a><\/p>\n<p class=\" wall-content\">\u00c0 <a href=\"https:\/\/actu.fr\/normandie\/deauville_14220\/deauville-deux-mondes-au-bord-de-leau-sociologie-dune-plage-separee-par-une-invisible-frontiere_63049579.html\">Deauville<\/a>, en revanche, \u00ab\u2009tout se passe bien\u2009\u00bb, glisse la police municipale pr\u00e9sente sur place.<\/p>\n<p class=\" wall-content\">Devant la boutique, un p\u00e9rim\u00e8tre de s\u00e9curit\u00e9 a \u00e9t\u00e9 install\u00e9 afin d\u2019\u00e9viter que la file d\u2019attente ne d\u00e9borde sur les commerces voisins, comme cela avait \u00e9t\u00e9 le cas dans la nuit de vendredi \u00e0 samedi, lorsque des clients campaient directement devant la vitrine.<\/p>\n<p class=\" wall-content\">Des agents de s\u00e9curit\u00e9 priv\u00e9s veillent d\u00e9sormais au bon d\u00e9roulement des op\u00e9rations tandis que la police municipale effectue des passages r\u00e9guliers. L\u2019objectif\u2009: fluidifier la file, rassurer les commer\u00e7ants voisins et \u00e9viter tout mouvement de foule.<\/p>\n<figure class=\"ac-article-content__figure wall-content\">\n<div class=\"ac-article-content__img\"> <img decoding=\"async\" loading=\"lazy\" class=\"size-large\" src=\"https:\/\/www.deauville-info.com\/blog\/wp-content\/uploads\/2026\/05\/pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance.jpg\" alt=\"Swatch Deauville\" width=\"960\" height=\"640\"><\/div><figcaption>Les \u00ab\u2009clients\u2009\u00bb sont organis\u00e9s, ils viennent \u00e0 plusieurs pour avoir un exemplaire de chaque mod\u00e8le. \u00a9Sophie QUESNEL<\/figcaption><\/figure>\n<div class=\"ac-article-to-read wall-content\">\n<p>\u00c0 lire aussi<\/p>\n<\/div>\n<h2 class=\" wall-content\">\u00c0 l\u2019int\u00e9rieur, le fonctionnement a lui aussi \u00e9t\u00e9 enti\u00e8rement repens\u00e9<\/h2>\n<p class=\" wall-content\">Les clients entrent au compte-goutte. Une personne \u00e0 la fois, parfois deux lorsqu\u2019il s\u2019agit d\u2019un couple ou d\u2019amis venus ensemble. Avant m\u00eame de passer en caisse, chaque acheteur est re\u00e7u par un repr\u00e9sentant sp\u00e9cialement d\u00e9p\u00each\u00e9 par Swatch pour l\u2019\u00e9v\u00e9nement. La montre leur est pr\u00e9sent\u00e9e en d\u00e9tail\u2009: design, particularit\u00e9s techniques, pr\u00e9cautions d\u2019usage\u2026 Une mani\u00e8re assum\u00e9e de ralentir volontairement le flux.<\/p>\n<p class=\" wall-content\">Et surtout, impossible de repartir avec plusieurs exemplaires.&nbsp;Une seule montre est autoris\u00e9e par personne.<\/p>\n<p class=\" wall-content\">Une strat\u00e9gie clairement destin\u00e9e \u00e0 limiter <b>les achats massifs<\/b> et la<b> revente imm\u00e9diate sur internet<\/b>, alors que certains mod\u00e8les atteignent d\u00e9j\u00e0 des prix bien sup\u00e9rieurs au tarif d\u2019origine sur les plateformes sp\u00e9cialis\u00e9es.<\/p>\n<p class=\" wall-content\">Malgr\u00e9 les contraintes, les passionn\u00e9s restent patients. Certains affichent fi\u00e8rement leurs sacs <b>Swatch <\/b>\u00e0 la sortie du magasin, comme un troph\u00e9e d\u00e9croch\u00e9 apr\u00e8s plusieurs heures \u2013 parfois deux nuits \u2013 d\u2019attente.<\/p>\n<p class=\" wall-content\">\u00c0 <b>Deauville<\/b>, la \u00ab\u2009Swatchmania\u2009\u00bb continue donc, mais sous contr\u00f4le.<\/p>\n<figure class=\"ac-article-content__figure wall-content\">\n<div class=\"ac-article-content__img\"> <img decoding=\"async\" loading=\"lazy\" class=\"size-large\" src=\"https:\/\/www.deauville-info.com\/blog\/wp-content\/uploads\/2026\/05\/pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance-1.jpg\" alt=\"Un des mod\u00e8les tant convoit\u00e9.\" width=\"960\" height=\"640\"><\/div><figcaption>Un des mod\u00e8les tant convoit\u00e9. \u00a9Sophie QUESNEL<\/figcaption><\/figure>\n<p class=\" wall-content\"><i>Personnalisez votre actualit\u00e9 en ajoutant vos villes et m\u00e9dias en favori avec <a href=\"https:\/\/moncompte.actu.fr\" title=\"D\u00e9couvez Mon Actu\" rel=\"nofollow\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;https:\\\/\\\/moncompte.actu.fr&quot;,&quot;category&quot;:&quot;mon compte&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Mon actu&quot;,&quot;type&quot;:&quot;cta&quot;}}\">Mon Actu<\/a>.<\/i><\/p>\n<p> Cette chronique se veut produite du mieux possible. Vous pouvez utiliser les coordonn\u00e9es inscrites sur le site web dans l\u2019objectif d\u2019indiquer des pr\u00e9cisions sur ce post qui parle du th\u00e8me \u00ab\u00a0\u00a0\u00bb. Le site deauville-info.com vous soumet de lire ce post autour du th\u00e8me \u00ab\u00a0\u00a0\u00bb. deauville-info.com est une plateforme num\u00e9rique qui archive diff\u00e9rentes actualit\u00e9s publi\u00e9es sur le net dont le domaine principal est \u00ab\u00a0\u00a0\u00bb. Consultez notre site deauville-info.com et nos r\u00e9seaux sociaux dans l\u2019optique d\u2019\u00eatre au courant des nouvelles publications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Sophie Quesnel Publi\u00e9 le 18 mai 2026 \u00e0 14h18 Enregistrer Partager Lundi midi, devant la boutique Swatch de Deauville (Calvados), l\u2019ambiance est presque calme. \u00c9tonnamment calme m\u00eame, au regard des sc\u00e8nes parfois tendues observ\u00e9es ces derniers jours dans plusieurs villes fran\u00e7aises \u00e0 l\u2019occasion de la sortie de la fameuse montre issue de&nbsp;la&nbsp;collaboration entre Swatch &#8230; <a title=\"\u00ab Pas d\u2019\u00e9meute, pas de bagarre \u00bb : \u00e0 Deauville, la folie Swatch continue sous haute surveillance\" class=\"read-more\" href=\"https:\/\/www.deauville-info.com\/blog\/pas-demeute-pas-de-bagarre-a-deauville-la-folie-swatch-continue-sous-haute-surveillance\/\" aria-label=\"En savoir plus sur \u00ab Pas d\u2019\u00e9meute, pas de bagarre \u00bb : \u00e0 Deauville, la folie Swatch continue sous haute surveillance\">Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":7783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-sur-le-theme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Pas d\u2019\u00e9meute, pas de bagarre \u00bb : \u00e0 Deauville, la folie Swatch continue sous haute surveillance - DEAUVILLE-INFO<\/title>\n<meta name=\"description\" content=\"\u00ab Pas d\u2019\u00e9meute, pas de bagarre \u00bb : \u00e0 Deauville, la folie Swatch continue sous haute surveillance article de DEAUVILLE-INFO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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